Wedgwood, London / Promotional installation

Concept design, sourcing, briefing and overseeing fabrication and install

Commissioned by

More Wedgwood projects
Wedgwood / Store Launch

Wedgwood promotional installations
Etched acrylic ‘dollhouses’ with cherubs living in the attics and running amok amongst the products were created to showcase the Christmas gift range. These charming fantasy homes were set on a suspended neon edge lit ‘street’ against a twinkling starlit background.

Fabrication and install
Capital Models Ltd / Square One, UK
Wedgwood promotional installations
Wedgwood promotional installations
Working with the actual tools of manufacture from the factory floor, kiln furniture and moulds were used to create dramatic visual statements in the store windows; effectively communicating that Wedgwood was still made in the UK.

For a period of time one of the skilled Wedgwood artisans recreated a classic painting of the founder, Josiah Wedgwood, in the window on a canvas of white dinner plates.