Concept design, sourcing, briefing and overseeing fabrication and install
1.A series of installations in the open window space of the London flagship store. Made using leather off
cuts and bindings from Mulberry’s luxury leather goods production, creating textural, shaped screens and
sculptural pieces to generate both visual impact and product focus.
2.Developing visual concepts for key instore locations that both engaged the customer and further
conveyed Mulberry’s brand values, adding warmth and wit to this contemporary luxury environment.
Commissioning artists and working closely with them to create these unique pieces; an organic, flowing
amber resin sculpture suspended over the central stairwell and 3D dress sculptures produced from all
Mulberry materials, from leather off cuts to scorched Mulberry agenda pages and furnishing fabrics, each
dress told a Mulberry ‘story’.