Mulberry Flagship Store, London / Promotional Installations

Concept design, sourcing, briefing and overseeing fabrication and install

Commissioned by
Mulberry promotional installations
Mulberry promotional installations

A series of installations in the open window space of the London flagship store. Made using leather off cuts and bindings from Mulberry’s luxury leather goods production, creating textural, shaped screens and sculptural pieces to generate both visual impact and product focus.

Manufacture and install
Minki Balinki
Mulberry promotional installations

Developing visual concepts for key instore locations that both engaged the customer and further conveyed Mulberry’s brand values, adding warmth and wit to this contemporary luxury environment. Commissioning artists and working closely with them to create these unique pieces; an organic, flowing amber resin sculpture suspended over the central stairwell and 3D dress sculptures produced from all Mulberry materials, from leather off cuts to scorched Mulberry agenda pages and furnishing fabrics, each dress told a Mulberry ‘story’.

Suspended sculpture by
Felicitas Liosa
Replica Ltd
Square One, UK
Dress sculptures by
Jenni Dutton