Jaeger Flagship Store, London / London Fashion Week installation

Concept design, sourcing, briefing and overseeing of fabrication and install

Commissioned by

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Jaeger / Promotional installations

Jaeger - London Fashion Week installations

Working further with Jaeger's visual brand heritage of geometric pattern, this striking installation altered the traditional framing of the windows to be completely irregular and 'cubist' 3d backdrops and platforms were created for the seasonal mannequin presentation.

Fabrication and install
Simon Millington Asc.
Jaeger - London Fashion Week installations